Social media has evolved A LOT over the last decade, with perhaps the biggest change being the networks' swift and collective pivot to video. And while many brands now prioritize this content for greater reach with a wide audience, they can still build highly engaged niche communities using old-reliable tactics like sharing static posts with smart hashtags.
Our clients often ask us if they should participate in hashtag holidays or sit them out. We always say that the answer depends on your core values, subject matter expertise, audience and the passion points you share. (And we always ask: Are you doing it just for boosted engagement or to contribute to real community conversation? If it's the former, then don't participate.)
If you've decided that a hashtag holiday is relevant to your brand, plan out your content with intention and offer up something valuable to your audience. If you're a nonprofit organization, consider showcasing new insights on a topic from one of your experts in the field. For a CPG brand, it could mean a discount or even a giveaway. For a travel brand or destination, it could be a behind-the-scenes tour of an iconic site or historical landmark.
Check out our curated rundown of best hashtag holidays for building community, plus a few of Team Bond's personal picks – of course they involve our favorite things: kindness, surfing, coffee and dogs.
Our Favorites
Random Acts of Kindness Day - February 17
International Surfing Day - June 15
National Dog Day - August 26
National Coffee Day - October 1
Hospitals and Healthcare
National Nurse's Day - May
World Alzheimer's Day - September
World Mental Health Day - October
World AIDS Day - December
Diversity, Equity & Inclusion
International Women's Day - March
Black Business Month - August
National Coming Out Day - October
Transgender Day of Remembrance - November
International Human Rights Day - December
Conservation & Environment
World Wildlife Day - March
Earth Day - April
World Oceans Day - June
Giving Tuesday - November
Travel & Tourism
National Plan for Vacation Day - January
World Storytelling Day - March
World Photography Day - August
World Tourism Day - September
Museums & Culture
National Trivia Day - January
National Science Day - February
Humanities Advocacy Day - March
International Museum Day - May
Constitution Day - September
Restaurant, Retail, Hospitality & CPG
National Pizza Day - February
National Beer Day - April
National Donut Day - June
National Ice Cream Day - July
National Taco Day - October
Small Business Saturday - November