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From the Social Desk: Rounding Up the Best Hashtag Holidays for Building Community

Social media has evolved A LOT over the last decade, with perhaps the biggest change being the networks' swift and collective pivot to video. And while many brands now prioritize this content for greater reach with a wide audience, they can still build highly engaged niche communities using old-reliable tactics like sharing static posts with smart hashtags.


Our clients often ask us if they should participate in hashtag holidays or sit them out. We always say that the answer depends on your core values, subject matter expertise, audience and the passion points you share. (And we always ask: Are you doing it just for boosted engagement or to contribute to real community conversation? If it's the former, then don't participate.)


If you've decided that a hashtag holiday is relevant to your brand, plan out your content with intention and offer up something valuable to your audience. If you're a nonprofit organization, consider showcasing new insights on a topic from one of your experts in the field. For a CPG brand, it could mean a discount or even a giveaway. For a travel brand or destination, it could be a behind-the-scenes tour of an iconic site or historical landmark.


Check out our curated rundown of best hashtag holidays for building community, plus a few of Team Bond's personal picks – of course they involve our favorite things: kindness, surfing, coffee and dogs.


Our Favorites

Random Acts of Kindness Day - February 17

International Surfing Day - June 15

National Dog Day - August 26

National Coffee Day - October 1


Hospitals and Healthcare

National Nurse's Day - May

World Alzheimer's Day - September

World Mental Health Day - October

World AIDS Day - December


Diversity, Equity & Inclusion

International Women's Day - March

Black Business Month - August

National Coming Out Day - October

Transgender Day of Remembrance - November

International Human Rights Day - December


a man looking at his smart phone

Conservation & Environment

World Wildlife Day - March

Earth Day - April

World Oceans Day - June

Giving Tuesday - November


Travel & Tourism

National Plan for Vacation Day - January

World Storytelling Day - March

World Photography Day - August

World Tourism Day - September


Museums & Culture

National Trivia Day - January

National Science Day - February

Humanities Advocacy Day - March

International Museum Day - May

Constitution Day - September


Restaurant, Retail, Hospitality & CPG

National Pizza Day - February

National Beer Day - April

National Donut Day - June

National Ice Cream Day - July

National Taco Day - October

Small Business Saturday - November


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