Deciding how to engage with America250 requires communications expertise and brand positioning savvy. If you're just starting to plot out your moves and messaging for the months ahead, consider these three tips that may help you decide how to showcase brand values during America250.

Many industries rely on lingo – slang references, acronyms, terms of the trade, and more. The media uses tons of this language, and not being fluent can get you in trouble if you're a public-facing brand leader, a company spokesperson, or a comms pro working regularly with reporters. Why? Because misunderstandings could lead to cringey quotes, inadvertent media leaks, or even a brand PR crisis. Here are the key terms to know when working with the media, plus a definition for

At Bond, we've worked with so many visionary leaders driving innovation in culinary arts and hospitality. So, at the start of every year, we always ask them: What's on the menu this year? Here's a quick look at the food trends they told us to watch – and eat – in 2026.

We're only two weeks into the new year, and things already feel ... heavy. Moments of national significance are unfolding daily and, as a result, we're getting the same question from so many of our strategic comms clients: "How do we make sense of this – for us, our brand, and our community?" Across the country, business leaders and nonprofit execs are wrestling with what to say to their teams, key stakeholders, and customers right now. During such times of crisis or chaos, c

Every December, design nerds, fashion critics, and brand marketing mavens eagerly await the release of Pantone's Color of the Year. Today, the institute, which is considered a leading authority on color, released the 2026 shade: Cloud Dancer. Which is a fancy name for off white. Pantone describes it as “a billowy, balanced white imbued with a feeling of serenity.” But why does this matter? And what does this mean for brands and for culture? Let's start with the meaning behind

How can forward-thinking brands steer clear of drama that damages the bottom line? It starts with owning your narrative. Not sure where to start? Hire a communications strategy firm – like our team at Bond! And in the meantime, check out our top three tips for communicating with meaning, heart, and authenticity during divisive times.

When it comes to strategic planning, it's easy to love the dreaming phase – those blue-sky sessions that crystallize your goals and aspirations – only to dread the follow-up actions: aligning big ideas with bandwidth and budgets. But here's the reality: Strategic planning only works if you consider every phase from ideation to implementation. And it doesn't have to be painful if you come to the table prepared with the right questions to ask. Here's our list of the top items t

Team Bond can't stop editing. We notice bad punctuation on billboards while sitting in traffic, and scoff at grammar mistakes on product...