Sarah Schaffer
From the CEO's Desk: MarComm Leaders Belong in the Boardroom
I've seen so many stories lately about the headwinds faced by Marketing and Comms pros as they move toward the C Suite, and with them the...
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Sarah Schaffer
- Jan 11
From the CEO's Desk: 5 Reasons to Build Your Comms Team in 2023
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...
Team Bond
- Nov 7, 2022
PR and Comms - A Modern CEO's Best Partners
A new Morning Consult report shows that 69% of Americans polled believe CEOs should either communicate their position on social,...
Sarah Schaffer
- Oct 20, 2022
Boutique Agencies Can Deliver Big Impact. Our Founder & CEO on Why Small is a Superpower
Hiring a small, independent agency could very well help you meet your own goals and make a bigger impact with your marketing dollars A...
Team Bond
- Oct 10, 2022
The Latest Strategy to Win the War For Talent: Destination Marketing
When more people today can do their jobs from anywhere in the world, why should they return to a workplace—a sterile office, a long...
Sarah Schaffer
- Sep 19, 2022
Wins, Losses and Mindset: Our Founder & CEO on Bringing Realness to Job Interviews
Do you love to win or hate to lose? For years, I've asked this question in job interviews and can tell you that it makes nearly every...
Sarah Schaffer
- Aug 19, 2022
Bond Studio's Founder & CEO On How to Avoid The Ambition Trap
In my career travels from burger flipper at 13 to skateboard assembler and touring rock musician at 21 to media president at 35 and CMO...
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