Team Bond
Top Three Tips for Pitching Your Brand To Holiday Gift Guides
For lifestyle and brand publicists, August signals the start of holiday gift guide season – i.e., the mad dash to secure EOY coverage for...
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Team Bond
- Jul 25
From Barbie Pink to Brat Green, Color Defines Our Eras
Last July, we were all living in a Barbie World. But now, it's officially a Brat Summer. What makes these pop culture moments so broadly...
Team Bond
- Jun 24
Top Five Myths About Communications, Content Marketing, and PR
We meet with a LOT of prospective clients, and every lunch meeting, Zoom call or coffee talk is different. But lately we've noted a...
Team Bond
- Mar 29
The Rise of Print: How Magazines Are Making A Big Comeback, And Why It Matters For Brands Today
Many of us at Bond have written for or edited newsstand favorites like Real Simple, Men's Health, and Travel + Leisure. And our Founder &...
Team Bond
- Mar 14
What to Know About LinkedIn's Latest Algorithm Change
News feeds never stop, and the unrelenting 24/7/365 cycle of content ideation and production can quickly burn out comms teams and the...
Team Bond
- Feb 7
From the Copy Desk: 10 Common Words That You Should Never Mix Up
The Bond copy team can't stop editing. We notice the punctuation on billboards when sitting in traffic and scoff at product packaging...
Sarah Schaffer
- Jan 10
From the Social Desk: Rounding Up the Best Hashtag Holidays for Building Community
Social media has evolved A LOT over the last decade, with perhaps the biggest change being the networks' swift and collective pivot to...
Sarah Schaffer
- Oct 22, 2023
From the CEO's Desk: Why Curious Teams are a Competitive Advantage
Is there a business case for curiosity? YES! So, why don't more leaders take steps to embrace it in the workplace? The answer, I've...
Team Bond
- Oct 14, 2023
PR Pitching in 2024: How To Secure Media Coverage During Times of Distraction and Crisis
Editor's Note: Updated May 2024 to reflect the current state of play: See Tip No. 6 "If it's really hard to be in marketing and PR right...
Team Bond
- Oct 4, 2023
From The Social Desk: Questions to Ask During Budget Planning
It’s planning szn, which means it's time to think about what you want to accomplish with your brand and business next year – and then...
Sarah Schaffer
- Sep 30, 2023
From the CEO's Desk: Three Key Elements of Effective Annual Planning
Q4 starts Monday. 😱 Have you met your brand marketing and messaging goals for the year? Let's face it, this year was super hard for a...
Team Bond
- Aug 23, 2023
From The Social Desk: TikTok Launches Search Ads
Yesterday TikTok announced that advertisers will be able to place ads alongside organic content that appears when searching in the app....
Team Bond
- Aug 13, 2023
PR in the C Suite: Most American Consumers Want Business Leaders To Address Social Issues
Last fall, a Morning Consult report showed that 69% of Americans believed that CEOs should either communicate their position on social,...
Team Bond
- Jul 20, 2023
Does Your Brand Need a Plan for Threads? Probably.
Across the world, consumers are watching the Threads x Twitter cage match to see who'll be the winner. But in brand marketing, the rise...
Sarah Schaffer
- Jul 18, 2023
From the CEO's Desk: How to Talk About Your Brand Values in Good Times – and Bad
Countless 2023 surveys show that consumers expect to hear from CEOs on emerging trends and issues impacting culture and society, which...
Team Bond
- Jun 27, 2023
From the Social Desk: What to Know About LinkedIn's Algorithm Changes
Yesterday, Entrepreneur magazine published a lengthy piece revealing many of LinkedIn's algorithm changes, which for months have been...
Team Bond
- Jun 23, 2023
From the Copy Desk: Three Common Grammar Mistakes That Make Us Cringe
At Bond Studios, we edit and proofread a TON of copy for clients around the world. So, what are the mistakes we see most often?...
Team Bond
- Jun 2, 2023
The Best Hashtag Holidays for Nonprofits and Brands
Hey, guess what? Hashtag holidays are (still) a thing. And even though they've been around for years, so many brands and organizations...
Team Bond
- May 29, 2023
Our Specialties: Brand Marketing, PR and Strategic Communications
Our team at Bond Studios is obsessed with making outstanding creative and must-read content. But it's not enough to just build the...
Team Bond
- May 22, 2023
Data Visualization Can Improve Your PR Pitch by A LOT
What are journalists searching for? According to Cision's 2023 State of the Media report, they (still) want and need sound, factually...
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