Sarah Schaffer
From the CEO's Desk: MarComm Leaders Belong in the Boardroom
I've seen so many stories lately about the headwinds faced by Marketing and Comms pros as they move toward the C Suite, and with them the...
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Sarah Schaffer
- Mar 6
3 Storytelling Elements for Connecting with Busy Consumers
Copywriting, brand journalism and content development are very different practices. But when done right, all three begin with audience in...
Sarah Schaffer
- Feb 13
From the CEO's Desk: The Big Game's Best Ad
Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...
Sarah Schaffer
- Jan 31
From the CEO's Desk: 4 Writing Hacks That Make a Difference
Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...
Team Bond
- Jan 16
Amp Up Your PR Game: 5 Tips for Working with the Media in 2023
If it's really hard to be in marketing and PR right now, then it's nearly impossible to work as a journalist. Major media outlets and dot...
Sarah Schaffer
- Jan 11
From the CEO's Desk: 5 Reasons to Build Your Comms Team in 2023
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...
Team Bond
- Jan 10
Check Yourself: 10 Common (and Cringeworthy) Grammar Mistakes to Avoid
Ever re-read an important email you just sent or a deck you just presented and wished you could have corrected that ONE stupid grammar...
Team Bond
- Jan 2
The Top 3 Rules for Writing Copy That Captivates
Marketing pros will tell you that it's hard to break through the noise these days. Even harder if you're slingin' ink as a copywriter. To...
Team Bond
- Dec 18, 2022
Moonstruck at 35 and The Power of Place in Marketing & Communications
Movie magic has the power to drive travel and tourism – even decades after a film premieres. Philly, for one, still cashes in on Rocky to...
Team Bond
- Dec 13, 2022
What Agencies Don't Want You to Know: There Are No Absolute Truths in Marketing
Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...
Team Bond
- Nov 7, 2022
PR and Comms - A Modern CEO's Best Partners
A new Morning Consult report shows that 69% of Americans polled believe CEOs should either communicate their position on social,...
Sarah Schaffer
- Nov 2, 2022
ICYMI - The Instagram Aesthetic is Over. Here's How to Keep Up with the Platform's Vibe Shift
For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...
Team Bond
- Oct 25, 2022
Seasonal Strategies - How to Tap into America's Obsession with Fall
A Morning Consult poll recently revealed a truth that many marketers already know: Fall is officially America's favorite season. More...
Team Bond
- Oct 10, 2022
The Latest Strategy to Win the War For Talent: Destination Marketing
When more people today can do their jobs from anywhere in the world, why should they return to a workplace—a sterile office, a long...
Team Bond
- Jul 9, 2022
Our Specialties - Content, Creative, Marketing & PR
Team Bond is obsessed with making great creative and must-read content. But it's not enough to just build the things. That's why we also...
Sarah Schaffer
- Jul 3, 2022
Advice for Brands in 2022: Show Your Value & Values
In uncertain or unprecedented times, deciding what to say and how to say it—and then backing up those cogent words with equally strong...
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