It's important to understand who (or what 🤖) is creating your content, and the risks associated with AI outputs.

Deciding how to engage with America250 requires communications expertise and brand positioning savvy. If you're just starting to plot out your moves and messaging for the months ahead, consider these three tips that may help you decide how to showcase brand values during America250.

Many industries rely on lingo – slang references, acronyms, terms of the trade, and more. The media uses tons of this language, and not being fluent can get you in trouble if you're a public-facing brand leader, a company spokesperson, or a comms pro working regularly with reporters. Why? Because misunderstandings could lead to cringey quotes, inadvertent media leaks, or even a brand PR crisis. Here are the key terms to know when working with the media, plus a definition for

We're only two weeks into the new year, and things already feel ... heavy. Moments of national significance are unfolding daily and, as a result, we're getting the same question from so many of our strategic comms clients: "How do we make sense of this – for us, our brand, and our community?" Across the country, business leaders and nonprofit execs are wrestling with what to say to their teams, key stakeholders, and customers right now. During such times of crisis or chaos, c

How can forward-thinking brands steer clear of drama that damages the bottom line? It starts with owning your narrative. Not sure where to start? Hire a communications strategy firm – like our team at Bond! And in the meantime, check out our top three tips for communicating with meaning, heart, and authenticity during divisive times.

When it comes to strategic planning, it's easy to love the dreaming phase – those blue-sky sessions that crystallize your goals and aspirations – only to dread the follow-up actions: aligning big ideas with bandwidth and budgets. But here's the reality: Strategic planning only works if you consider every phase from ideation to implementation. And it doesn't have to be painful if you come to the table prepared with the right questions to ask. Here's our list of the top items t

Team Bond can't stop editing. We notice bad punctuation on billboards while sitting in traffic, and scoff at grammar mistakes on product...

Business leaders: If a national crisis unfolds, do you know what to say to your team, key stakeholders, and customers? Marketing, PR, and...

Email interviews are commonplace in media today. But for years they were rarely considered an acceptable form of information gathering or...

Three years ago, we set out to deliver better results for brands, nonprofits, and businesses that have an urgent, ongoing need for brand...

Outlining tips for executives who want to ensure that sensitive workplace information is handled properly.

Tariffs and trade wars. Identity politics and culture wars. Geopolitical strife and the looming threat of actual wars. No matter your...

Change and risk are a part of life. But when there's a LOT of both, even the best leaders and decision-makers can fold into themselves...

"America The Distracted" If Team Bond were writing a recap of 2025 thus far, that's the headline we'd choose to sum it all up. As U.S....

Many industries rely on lingo – slang references, acronyms, terms of the trade, and more. The media uses tons of this language, and not...

Hey, did you know that it's an election year? We kid... Even if you intentionally ignore politics, it's nearly impossible to avoid this...

For lifestyle and brand publicists, August signals the start of holiday gift guide season – i.e., the mad dash to secure EOY coverage for...

Last July, we were all living in a Barbie World. But now, it's officially a Brat Summer. What makes these pop culture moments so broadly...

We meet with a LOT of prospective clients, and every lunch meeting, Zoom call or coffee talk is different. But lately we've noted a...

Many of us at Bond have written for or edited newsstand favorites like Real Simple, Men's Health, and Travel + Leisure. And our Founder &...