Team Bond
From The Social Desk: TikTok Launches Search Ads
Yesterday TikTok announced that advertisers will be able to place ads alongside organic content that appears when searching in the app....
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Team Bond
- Aug 13
PR in the C Suite: Most American Consumers Want Business Leaders To Address Social Issues
Last fall, a Morning Consult report showed that 69% of Americans believed that CEOs should either communicate their position on social,...
Team Bond
- Jul 20
Does Your Brand Need a Plan for Threads? Probably.
Across the world, consumers are watching the Threads x Twitter cage match to see who'll be the winner. But in brand marketing, the rise...
Sarah Schaffer
- Jul 18
From the CEO's Desk: How to Talk About Your Brand Values in Good Times – and Bad
Countless 2023 surveys show that consumers expect to hear from CEOs on emerging trends and issues impacting culture and society, which...
Team Bond
- Jun 27
From the Social Desk: What to Know About LinkedIn's Algorithm Changes
Yesterday, Entrepreneur magazine published a lengthy piece revealing many of LinkedIn's algorithm changes, which for months have been...
Team Bond
- Jun 23
From the Copy Desk: Three Common Grammar Mistakes That Make Us Cringe
At Bond Studios, we edit and proofread a TON of copy for clients around the world. So, what are the mistakes we see most often?...
Team Bond
- Jun 2
The Best Hashtag Holidays for Nonprofits and Brands
Hey, guess what? Hashtag holidays are (still) a thing. And even though they've been around for years, so many brands and organizations...
Team Bond
- May 29
Our Specialties: Brand Marketing, PR and Strategic Communications
Our team at Bond Studios is obsessed with making outstanding creative and must-read content. But it's not enough to just build the...
Team Bond
- May 22
Data Visualization Can Improve Your PR Pitch by A LOT
What are journalists searching for? According to Cision's 2023 State of the Media report, they (still) want and need sound, factually...
Sarah Schaffer
- May 16
From the CEO's Desk: Can Emoji Use Hurt Your Brand Comms?
As a strategic communications pro and former journalist, it's my job to obsess over the spirit of a message—and understand how a chosen...
Team Bond
- May 10
3 Tips for Brand Planning During Uncertain Times
Post-COVID, American business and industry is a mess. Layoffs are widespread, M&As make headlines daily, workplace morale is down and so...
Team Bond
- Apr 6
Feeling Grateful on Our First Anniversary
YEAR ONE on the books. It's our first anniversary and Bond Studios has a lot to celebrate: ✔ 12 amazing clients ✔ 6 fantastic colleagues...
Sarah Schaffer
- Mar 21
From the CEO's Desk: MarComm Leaders Belong in the Boardroom
I've seen so many stories lately about the headwinds faced by Marketing and Comms pros as they move toward the C Suite, and with them the...
Team Bond
- Mar 6
3 Storytelling Elements for Connecting with Busy Consumers
Copywriting, brand journalism and content development are very different practices. But when done right, all three begin with audience in...
Sarah Schaffer
- Feb 13
From the CEO's Desk: The Big Game's Best Ad
Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...
Sarah Schaffer
- Jan 31
From the CEO's Desk: 4 Writing Hacks That Make a Difference
Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...
Team Bond
- Jan 16
Amp Up Your PR Game: 5 Tips for Working with the Media in 2023
If it's really hard to be in marketing and PR right now, then it's nearly impossible to work as a journalist. Major media outlets and dot...
Sarah Schaffer
- Jan 11
From the CEO's Desk: Build Your Communications Team To Save Time, Money and Brand Reputation
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...
Team Bond
- Jan 10
Check Yourself: 10 Common (and Cringeworthy) Grammar Mistakes to Avoid
Ever re-read an important email you just sent or a deck you just presented and wished you could have corrected that ONE stupid grammar...
Team Bond
- Jan 2
The Top 3 Rules for Writing Copy That Captivates
Marketing pros will tell you that it's hard to break through the noise these days. Even harder if you're slingin' ink as a copywriter. To...
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