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Own Your Narrative. Because If You Don't Talk About Who You Are, Someone Else Will
How can forward-thinking brands steer clear of drama that damages the bottom line? It starts with owning your narrative. Not sure where to start? Hire a communications strategy firm – like our team at Bond! And in the meantime, check out our top three tips for communicating with meaning, heart, and authenticity during divisive times.

Team Bond
Oct 8


From the Social Desk: How to Develop a Budget That Supports Great Content
When it comes to strategic planning, it's easy to love the dreaming phase – those blue-sky sessions that crystallize your goals and...

Team Bond
Sep 3


Write It Tight: 10 Common Grammar Mistakes That Make Us Cringe
Team Bond can't stop editing. We notice bad punctuation on billboards while sitting in traffic, and scoff at grammar mistakes on product...

Team Bond
Jul 29


Five Steps For Developing a Crisis Communications Plan
Business leaders: If a national crisis unfolds, do you know what to say to your team, key stakeholders, and customers? Marketing, PR, and...

Team Bond
Jun 23


Working With Media: Five Tips For Answering a Reporter's Questions Via Email
Email interviews are commonplace in media today. But for years they were rarely considered an acceptable form of information gathering or...

Team Bond
Jun 10


The Future is Fractional: Retainer Models Are Out. Agile Project Teams Are In.
Three years ago, we set out to deliver better results for brands, nonprofits, and businesses that have an urgent, ongoing need for brand...

Team Bond
Jun 4


Digital Dangers: Why You Need a Plan For Handling Sensitive Workplace Conversations
Outlining tips for executives who want to ensure that sensitive workplace information is handled properly.

Team Bond
Mar 25


Why Business Leaders Should Bring Comms into the C Suite
Tariffs and trade wars. Identity politics and culture wars. Geopolitical strife and the looming threat of actual wars. No matter your...

Team Bond
Mar 14


Crisis Comms & Change Management: Helping Leaders Navigate a Better Path Forward
Change and risk are a part of life. But when there's a LOT of both, even the best leaders and decision-makers can fold into themselves...

Team Bond
Feb 18


Three Ways Communications Pros Can Help Businesses and Organizations Facing Big Change
"America The Distracted" If Team Bond were writing a recap of 2025 thus far, that's the headline we'd choose to sum it all up. As U.S....

Team Bond
Jan 29


2025 PR Glossary: Five Key Terms to Know When Working With the Media
Many industries rely on lingo – slang references, acronyms, terms of the trade, and more. The media uses tons of this language, and not...

Team Bond
Oct 11, 2024


How to Build Unity During Divisive Times: Three Timely Tips for Modern Leaders
Hey, did you know that it's an election year? We kid... Even if you intentionally ignore politics, it's nearly impossible to avoid this...

Team Bond
Sep 10, 2024


Top Three Tips for Pitching Your Brand To Holiday Gift Guides
For lifestyle and brand publicists, August signals the start of holiday gift guide season – i.e., the mad dash to secure EOY coverage for...

Team Bond
Aug 8, 2024


From Barbie Pink to Brat Green, Color Defines Our Eras
Last July, we were all living in a Barbie World. But now, it's officially a Brat Summer. What makes these pop culture moments so broadly...

Team Bond
Jul 25, 2024


Top Five Myths About Communications, Content Marketing, and PR
We meet with a LOT of prospective clients, and every lunch meeting, Zoom call or coffee talk is different. But lately we've noted a...

Team Bond
Jun 24, 2024


The Rise of Print: How Magazines Are Making A Big Comeback, And Why It Matters For Brands Today
Many of us at Bond have written for or edited newsstand favorites like Real Simple, Men's Health, and Travel + Leisure. And our Founder &...

Team Bond
Mar 29, 2024


What to Know About LinkedIn's Latest Algorithm Change
News feeds never stop, and the unrelenting 24/7/365 cycle of content ideation and production can quickly burn out comms teams and the...

Team Bond
Mar 14, 2024


From the Copy Desk: 10 Common Words That You Should Never Mix Up
The Bond copy team can't stop editing. We notice the punctuation on billboards when sitting in traffic and scoff at product packaging...

Team Bond
Feb 7, 2024


From the Social Desk: Rounding Up the Best Hashtag Holidays for Building Community
Social media has evolved A LOT over the last decade, with perhaps the biggest change being the networks' swift and collective pivot to...

Team Bond
Jan 10, 2024


From the CEO's Desk: Why Curious Teams are a Competitive Advantage
Is there a business case for curiosity? YES! So, why don't more leaders take steps to embrace it in the workplace? The answer, I've...

Sarah Schaffer
Oct 22, 2023
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