Many industries rely on lingo – slang references, acronyms, terms of the trade, and more. The media uses tons of this language, and not being fluent can get you in trouble if you're a public-facing brand leader, a company spokesperson, or a comms pro working regularly with reporters. Why? Because misunderstandings could lead to cringey quotes, inadvertent media leaks, or even a brand PR crisis. Here are the key terms to know when working with the media, plus a definition for

How can forward-thinking brands steer clear of drama that damages the bottom line? It starts with owning your narrative. Not sure where to start? Hire a communications strategy firm – like our team at Bond! And in the meantime, check out our top three tips for communicating with meaning, heart, and authenticity during divisive times.

Email interviews are commonplace in media today. But for years they were rarely considered an acceptable form of information gathering or...