Team Bond
On World Tourism Day, Our Top Tips For Traveling Responsibly
Today is World Tourism Day, and we're here for it because we believe that travel can bridge differences, encourage understanding and...
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Team Bond
- Sep 10
How to Build Unity During Divisive Times: Three Timely Tips for Modern Leaders
Hey, did you know that it's an election year? We kid... Even if you intentionally ignore politics, it's nearly impossible to avoid this...
Team Bond
- Aug 8
Top Three Tips for Pitching Your Brand To Holiday Gift Guides
For lifestyle and brand publicists, August signals the start of holiday gift guide season – i.e., the mad dash to secure EOY coverage for...
Team Bond
- Jul 25
From Barbie Pink to Brat Green, Color Defines Our Eras
Last July, we were all living in a Barbie World. But now, it's officially a Brat Summer. What makes these pop culture moments so broadly...
Team Bond
- Jun 24
Top Five Myths About Communications, Content Marketing, and PR
We meet with a LOT of prospective clients, and every lunch meeting, Zoom call or coffee talk is different. But lately we've noted a...
Team Bond
- May 14
What to Know About Instagram's Algorithm Update
Instagram just did a MAJOR pivot to capitalize on TikTok's troubles. The photo-sharing app has introduced four changes that its says will...
Team Bond
- Mar 29
The Rise of Print: How Magazines Are Making A Big Comeback, And Why It Matters For Brands Today
Many of us at Bond have written for or edited newsstand favorites like Real Simple, Men's Health, and Travel + Leisure. And our Founder &...
Team Bond
- Mar 14
What to Know About LinkedIn's Latest Algorithm Change
News feeds never stop, and the unrelenting 24/7/365 cycle of content ideation and production can quickly burn out comms teams and the...
Team Bond
- Feb 7
From the Copy Desk: 10 Common Words That You Should Never Mix Up
The Bond copy team can't stop editing. We notice the punctuation on billboards when sitting in traffic and scoff at product packaging...
Team Bond
- Jan 25
Food Trends Worth Watching in 2024: Basic, But Better
At the start of each new year, lifestyle media outlets publish their breathless predictions about which dishes will be on every...
Sarah Schaffer
- Jan 10
From the Social Desk: Rounding Up the Best Hashtag Holidays for Building Community
Social media has evolved A LOT over the last decade, with perhaps the biggest change being the networks' swift and collective pivot to...
Team Bond
- Jan 3
Why Big Brands Are Leaving Big Agencies Behind
Last week, The Wall Street Journal reported on an evolution in marketing - the end of the old agency model. In short, 2024 will see...
Sarah Schaffer
- Oct 22, 2023
From the CEO's Desk: Why Curious Teams are a Competitive Advantage
Is there a business case for curiosity? YES! So, why don't more leaders take steps to embrace it in the workplace? The answer, I've...
Team Bond
- Oct 14, 2023
PR Pitching in 2024: How To Secure Media Coverage During Times of Distraction and Crisis
Editor's Note: Updated May 2024 to reflect the current state of play: See Tip No. 6 "If it's really hard to be in marketing and PR right...
Team Bond
- Oct 4, 2023
From The Social Desk: Questions to Ask During Budget Planning
It’s planning szn, which means it's time to think about what you want to accomplish with your brand and business next year – and then...
Sarah Schaffer
- Sep 30, 2023
From the CEO's Desk: Three Key Elements of Effective Annual Planning
Q4 starts Monday. 😱 Have you met your brand marketing and messaging goals for the year? Let's face it, this year was super hard for a...
Team Bond
- Sep 24, 2023
Tackling the Sunday Scaries: Top Tips for Creatives
A majority of working adults polled say they've dealt with the Sunday Scaries – i.e., the anticipatory anxiety that comes with going back...
Team Bond
- Aug 23, 2023
From The Social Desk: TikTok Launches Search Ads
Yesterday TikTok announced that advertisers will be able to place ads alongside organic content that appears when searching in the app....
Sarah Schaffer
- Aug 1, 2023
From the CEO's Desk: Making Kindness a Core Value in the Workplace
When I founded Bond last year, there were lots of things to figure out – from accounting and office space to services and staff. And...
Team Bond
- Jul 20, 2023
Does Your Brand Need a Plan for Threads? Probably.
Across the world, consumers are watching the Threads x Twitter cage match to see who'll be the winner. But in brand marketing, the rise...
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