Sarah Schaffer
From the CEO's Desk: MarComm Leaders Belong in the Boardroom
I've seen so many stories lately about the headwinds faced by Marketing and Comms pros as they move toward the C Suite, and with them the...
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Sarah Schaffer
- Feb 13
From the CEO's Desk: The Big Game's Best Ad
Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...
Sarah Schaffer
- Jan 31
From the CEO's Desk: 4 Writing Hacks That Make a Difference
Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...
Team Bond
- Jan 16
Amp Up Your PR Game: 5 Tips for Working with the Media in 2023
If it's really hard to be in marketing and PR right now, then it's nearly impossible to work as a journalist. Major media outlets and dot...
Sarah Schaffer
- Jan 11
From the CEO's Desk: 5 Reasons to Build Your Comms Team in 2023
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...
Team Bond
- Jan 10
Check Yourself: 10 Common (and Cringeworthy) Grammar Mistakes to Avoid
Ever re-read an important email you just sent or a deck you just presented and wished you could have corrected that ONE stupid grammar...
Team Bond
- Jan 5
2023 Style & Beauty Forecast: 5 Trends We're Watching
Bond Studio is filled with ex-journalists who covered fashion and lifestyle among other beats. So, we adore working with clients who need...
Team Bond
- Jan 2
The Top 3 Rules for Writing Copy That Captivates
Marketing pros will tell you that it's hard to break through the noise these days. Even harder if you're slingin' ink as a copywriter. To...
Team Bond
- Dec 18, 2022
Moonstruck at 35 and The Power of Place in Marketing & Communications
Movie magic has the power to drive travel and tourism – even decades after a film premieres. Philly, for one, still cashes in on Rocky to...
Team Bond
- Dec 13, 2022
What Agencies Don't Want You to Know: There Are No Absolute Truths in Marketing
Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...
Team Bond
- Nov 17, 2022
3 Marketing Predictions for 2023
It's that time of year: We're seeing so many marketing predictions hit LinkedIn and the industry trades this week. From all the stories...
Team Bond
- Nov 7, 2022
PR and Comms - A Modern CEO's Best Partners
A new Morning Consult report shows that 69% of Americans polled believe CEOs should either communicate their position on social,...
Sarah Schaffer
- Nov 2, 2022
ICYMI - The Instagram Aesthetic is Over. Here's How to Keep Up with the Platform's Vibe Shift
For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...
Team Bond
- Oct 25, 2022
Seasonal Strategies - How to Tap into America's Obsession with Fall
A Morning Consult poll recently revealed a truth that many marketers already know: Fall is officially America's favorite season. More...
Sarah Schaffer
- Oct 20, 2022
Boutique Agencies Can Deliver Big Impact. Our Founder & CEO on Why Small is a Superpower
Hiring a small, independent agency could very well help you meet your own goals and make a bigger impact with your marketing dollars A...
Team Bond
- Oct 10, 2022
The Latest Strategy to Win the War For Talent: Destination Marketing
When more people today can do their jobs from anywhere in the world, why should they return to a workplace—a sterile office, a long...
Sarah Schaffer
- Sep 19, 2022
Wins, Losses and Mindset: Our Founder & CEO on Bringing Realness to Job Interviews
Do you love to win or hate to lose? For years, I've asked this question in job interviews and can tell you that it makes nearly every...
Team Bond
- Sep 2, 2022
Why Training and Upskilling Matter – Even at Marketing Agencies
The newbies of today can quickly become your motivated, positive and highly trained experts of tomorrow. After the Great Resignation,...
Team Bond
- Jul 28, 2022
Gen Z's Behavior is Changing SEO: What to Know Now to Adapt Your Content Strategy
The TikTok vs. Insta smackdown may make you think that content, above all else, should serve as entertainment. FALSE. The savviest...
Team Bond
- Jul 27, 2022
To Catch Up with TikTok, Facebook Dumps On Devotees
ICYMI, last week Meta made major moves. In an effort to compete with TikTok, Facebook has restyled its mobile app, which now opens to a...
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