Team Bond
The Best Hashtag Holidays for Nonprofits and Brands
Hey, guess what? Hashtag holidays are (still) a thing. And even though they've been around for years, so many brands and organizations...
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Team Bond
- May 29
Our Specialties: Brand Marketing, PR and Strategic Communications
Our team at Bond Studios is obsessed with making outstanding creative and must-read content. But it's not enough to just build the...
Team Bond
- May 22
Data Visualization Can Improve Your PR Pitch by A LOT
What are journalists searching for? According to Cision's 2023 State of the Media report, they (still) want and need sound, factually...
Sarah Schaffer
- May 16
From the CEO's Desk: Can Emoji Use Hurt Your Brand Comms?
As a strategic communications pro and former journalist, it's my job to obsess over the spirit of a message—and understand how a chosen...
Team Bond
- May 10
3 Tips for Brand Planning During Uncertain Times
Post-COVID, American business and industry is a mess. Layoffs are widespread, M&As make headlines daily, workplace morale is down and so...
Team Bond
- May 7
How To Wander Responsibly: Ethical Travel in 2023
Today marks the start of 2023’s National Travel & Tourism Week, and we're here for it because we believe that travel can bridge...
Team Bond
- Apr 6
Feeling Grateful on Our First Anniversary
YEAR ONE on the books. It's our first anniversary and Bond Studios has a lot to celebrate: ✔ 12 amazing clients ✔ 6 fantastic colleagues...
Sarah Schaffer
- Mar 21
From the CEO's Desk: MarComm Leaders Belong in the Boardroom
I've seen so many stories lately about the headwinds faced by Marketing and Comms pros as they move toward the C Suite, and with them the...
Sarah Schaffer
- Feb 13
From the CEO's Desk: The Big Game's Best Ad
Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...
Sarah Schaffer
- Jan 31
From the CEO's Desk: 4 Writing Hacks That Make a Difference
Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...
Sarah Schaffer
- Jan 11
From the CEO's Desk: Build Your Communications Team To Save Time, Money and Brand Reputation
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...
Team Bond
- Dec 18, 2022
Moonstruck at 35 and The Power of Place in Marketing & Communications
Movie magic has the power to drive travel and tourism – even decades after a film premieres. Philly, for one, still cashes in on Rocky to...
Team Bond
- Dec 13, 2022
What Agencies Don't Want You to Know: There Are No Absolute Truths in Marketing
Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...
Team Bond
- Dec 6, 2022
A Closer Look at Viva Magenta, Pantone's 2023 Color of the Year
Not gonna lie, we weren’t too excited about Viva Magenta when Pantone announced it as the 2023 Color of the Year last week. But now that...
Team Bond
- Nov 17, 2022
3 Marketing Predictions for 2023
It's that time of year: We're seeing so many marketing predictions hit LinkedIn and the industry trades this week. From all the stories...
Team Bond
- Nov 7, 2022
PR and Comms - A Modern CEO's Best Partners
A new Morning Consult report shows that 69% of Americans polled believe CEOs should either communicate their position on social,...
Sarah Schaffer
- Nov 2, 2022
ICYMI - The Instagram Aesthetic is Over. Here's How to Keep Up with the Platform's Vibe Shift
For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...
Team Bond
- Oct 25, 2022
Seasonal Strategies - How to Tap into America's Obsession with Fall
A Morning Consult poll recently revealed a truth that many marketers already know: Fall is officially America's favorite season. More...
Sarah Schaffer
- Sep 19, 2022
Wins, Losses and Mindset: Our Founder & CEO on Bringing Realness to Job Interviews
Do you love to win or hate to lose? For years, I've asked this question in job interviews and can tell you that it makes nearly every...
Team Bond
- Sep 2, 2022
Why Training and Upskilling Matter – Even at Marketing Agencies
The newbies of today can quickly become your motivated, positive and highly trained experts of tomorrow. After the Great Resignation,...
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