3 Storytelling Elements for Connecting with Busy Consumers
Copywriting, brand journalism and content development are very different practices. But when done right, all three begin with audience in...
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Sarah Schaffer
- Feb 13
From the CEO's Desk: The Big Game's Best Ad
Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...
Sarah Schaffer
- Jan 31
From the CEO's Desk: 4 Writing Hacks That Make a Difference
Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...
Sarah Schaffer
- Jan 11
From the CEO's Desk: 5 Reasons to Build Your Comms Team in 2023
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...
Team Bond
- Jan 10
Check Yourself: 10 Common (and Cringeworthy) Grammar Mistakes to Avoid
Ever re-read an important email you just sent or a deck you just presented and wished you could have corrected that ONE stupid grammar...
Team Bond
- Jan 5
2023 Style & Beauty Forecast: 5 Trends We're Watching
Bond Studio is filled with ex-journalists who covered fashion and lifestyle among other beats. So, we adore working with clients who need...
Team Bond
- Jan 2
The Top 3 Rules for Writing Copy That Captivates
Marketing pros will tell you that it's hard to break through the noise these days. Even harder if you're slingin' ink as a copywriter. To...
Team Bond
- Dec 13, 2022
What Agencies Don't Want You to Know: There Are No Absolute Truths in Marketing
Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...
Team Bond
- Nov 17, 2022
3 Marketing Predictions for 2023
It's that time of year: We're seeing so many marketing predictions hit LinkedIn and the industry trades this week. From all the stories...
Sarah Schaffer
- Nov 2, 2022
ICYMI - The Instagram Aesthetic is Over. Here's How to Keep Up with the Platform's Vibe Shift
For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...
Team Bond
- Oct 10, 2022
The Latest Strategy to Win the War For Talent: Destination Marketing
When more people today can do their jobs from anywhere in the world, why should they return to a workplace—a sterile office, a long...
Team Bond
- Jul 28, 2022
Gen Z's Behavior is Changing SEO: What to Know Now to Adapt Your Content Strategy
The TikTok vs. Insta smackdown may make you think that content, above all else, should serve as entertainment. FALSE. The savviest...
Team Bond
- Jul 27, 2022
To Catch Up with TikTok, Facebook Dumps On Devotees
ICYMI, last week Meta made major moves. In an effort to compete with TikTok, Facebook has restyled its mobile app, which now opens to a...
Team Bond
- Jul 9, 2022
Our Specialties - Content, Creative, Marketing & PR
Team Bond is obsessed with making great creative and must-read content. But it's not enough to just build the things. That's why we also...
Sarah Schaffer
- Jul 5, 2022
Superfans: The Power of Shared Passion
Love cats? We do, too. All of 'em. But some people REALLY like particular breeds, maybe Norwegian Forest cats or British Longhairs like...
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