Team Bond
What to Know About LinkedIn's Latest Algorithm Change
News feeds never stop, and the unrelenting 24/7/365 cycle of content ideation and production can quickly burn out comms teams and the...
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Team Bond
- Feb 7
From the Copy Desk: 10 Common Words That You Should Never Mix Up
The Bond copy team can't stop editing. We notice the punctuation on billboards when sitting in traffic and scoff at product packaging...
Sarah Schaffer
- Jan 10
From the Social Desk: Rounding Up the Best Hashtag Holidays for Building Community
Social media has evolved A LOT over the last decade, with perhaps the biggest change being the networks' swift and collective pivot to...
Team Bond
- Oct 14, 2023
PR Pitching in 2024: How To Secure Media Coverage During Times of Distraction and Crisis
Editor's Note: Updated May 2024 to reflect the current state of play: See Tip No. 6 "If it's really hard to be in marketing and PR right...
Team Bond
- Aug 23, 2023
From The Social Desk: TikTok Launches Search Ads
Yesterday TikTok announced that advertisers will be able to place ads alongside organic content that appears when searching in the app....
Team Bond
- Jun 23, 2023
From the Copy Desk: Three Common Grammar Mistakes That Make Us Cringe
At Bond Studios, we edit and proofread a TON of copy for clients around the world. So, what are the mistakes we see most often?...
Team Bond
- Apr 13, 2023
From the Copy Desk: Your Adjectives Are Out Of Order
Ever heard of adjective hierarchy? Probably not. But you might use this rule of grammar all the time without even realizing it. Adjective...
Team Bond
- Mar 6, 2023
3 Storytelling Elements for Connecting with Busy Consumers
Copywriting, brand journalism and content development are very different practices. But when done right, all three begin with audience in...
Sarah Schaffer
- Feb 13, 2023
From the CEO's Desk: The Big Game's Best Ad
Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...
Sarah Schaffer
- Jan 31, 2023
From the CEO's Desk: 4 Writing Hacks That Make a Difference
Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...
Sarah Schaffer
- Jan 11, 2023
From the CEO's Desk: Build Your Communications Team To Save Time, Money and Brand Reputation
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...
Team Bond
- Jan 10, 2023
Check Yourself: 10 Common (and Cringeworthy) Grammar Mistakes to Avoid
Ever re-read an important email you just sent or a deck you just presented and wished you could have corrected that ONE stupid grammar...
Team Bond
- Jan 5, 2023
2023 Style & Beauty Forecast: 5 Trends We're Watching
Bond Studio is filled with ex-journalists who covered fashion and lifestyle among other beats. So, we adore working with clients who need...
Team Bond
- Jan 2, 2023
The Top 3 Rules for Writing Copy That Captivates
Marketing pros will tell you that it's hard to break through the noise these days. Even harder if you're slingin' ink as a copywriter. To...
Team Bond
- Dec 13, 2022
What Agencies Don't Want You to Know: There Are No Absolute Truths in Marketing
Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...
Team Bond
- Nov 17, 2022
3 Marketing Predictions for 2023
It's that time of year: We're seeing so many marketing predictions hit LinkedIn and the industry trades this week. From all the stories...
Sarah Schaffer
- Nov 2, 2022
ICYMI - The Instagram Aesthetic is Over. Here's How to Keep Up with the Platform's Vibe Shift
For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...
Team Bond
- Oct 10, 2022
The Latest Strategy to Win the War For Talent: Destination Marketing
When more people today can do their jobs from anywhere in the world, why should they return to a workplace—a sterile office, a long...
Team Bond
- Jul 28, 2022
Gen Z's Behavior is Changing SEO: What to Know Now to Adapt Your Content Strategy
The TikTok vs. Insta smackdown may make you think that content, above all else, should serve as entertainment. FALSE. The savviest...
Team Bond
- Jul 27, 2022
To Catch Up with TikTok, Facebook Dumps On Devotees
ICYMI, last week Meta made major moves. In an effort to compete with TikTok, Facebook has restyled its mobile app, which now opens to a...
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