Sarah Schaffer
From the CEO's Desk: The Big Game's Best Ad
Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...
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Sarah Schaffer
- Jan 11
From the CEO's Desk: 5 Reasons to Build Your Comms Team in 2023
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...
Team Bond
- Jan 5
2023 Style & Beauty Forecast: 5 Trends We're Watching
Bond Studio is filled with ex-journalists who covered fashion and lifestyle among other beats. So, we adore working with clients who need...
Team Bond
- Dec 18, 2022
Moonstruck at 35 and The Power of Place in Marketing & Communications
Movie magic has the power to drive travel and tourism – even decades after a film premieres. Philly, for one, still cashes in on Rocky to...
Team Bond
- Dec 13, 2022
What Agencies Don't Want You to Know: There Are No Absolute Truths in Marketing
Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...
Team Bond
- Nov 17, 2022
3 Marketing Predictions for 2023
It's that time of year: We're seeing so many marketing predictions hit LinkedIn and the industry trades this week. From all the stories...
Sarah Schaffer
- Nov 2, 2022
ICYMI - The Instagram Aesthetic is Over. Here's How to Keep Up with the Platform's Vibe Shift
For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...
Team Bond
- Oct 25, 2022
Seasonal Strategies - How to Tap into America's Obsession with Fall
A Morning Consult poll recently revealed a truth that many marketers already know: Fall is officially America's favorite season. More...
Team Bond
- Oct 10, 2022
The Latest Strategy to Win the War For Talent: Destination Marketing
When more people today can do their jobs from anywhere in the world, why should they return to a workplace—a sterile office, a long...
Team Bond
- Jul 28, 2022
Gen Z's Behavior is Changing SEO: What to Know Now to Adapt Your Content Strategy
The TikTok vs. Insta smackdown may make you think that content, above all else, should serve as entertainment. FALSE. The savviest...
Team Bond
- Jul 12, 2022
Ditching Apps for IRL: Gen Z's Obsession with Analog Experiences
Why are teens and 25-year-olds clamoring for vinyl, SLR cameras, books and all things analog? The answer is in the experience. Born in a...
Team Bond
- Jul 9, 2022
Our Specialties - Content, Creative, Marketing & PR
Team Bond is obsessed with making great creative and must-read content. But it's not enough to just build the things. That's why we also...
Sarah Schaffer
- Jul 3, 2022
Advice for Brands in 2022: Show Your Value & Values
In uncertain or unprecedented times, deciding what to say and how to say it—and then backing up those cogent words with equally strong...
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