Hiring a small, independent agency could very well help you meet your own goals and make a bigger impact with your marketing dollars
A friend at a global agency called me last week with what he thought was shocking news: His company just lost a huge, buzzy client to a much smaller shop. To be honest, though, I wasn't surprised. So many Fortune 500s are killing off their AORs with advertising titans in favor of working with a few much smaller agencies that offer truly specialized services and expertise. But beyond the value of working with true SMEs, what else do small agencies offer? Let me tell you.
✔ QUALITY & CARE
Smaller agencies often put quality over quantity because they're not high-volume production shops that can only work on a big scale. At Bond Studios, we put pride in work over huge profits.
✔ HONESTY & TRANSPARENCY
Smaller agency teams can't afford to take on projects that aren't a good fit, so they'll often tell you straight up when they can't give something their best. Team Bond doesn't take on new work if it's not our area of expertise. Bigger shops sometimes have a "sign now, figure it out later" philosophy to business development. We've seen this fail and it ain't pretty.
✔ SPEED & AGILITY
Smaller agencies can often commit to projects and get ramped up faster than their larger counterparts. And they can be more agile in their approach to delivering meaningful campaigns and compelling content. (The bigger guys? A lot of bluster and romance up front but not a lot of doing for the dollar.)
✔ EMPATHY & ENTHUSIASM
The team at Bond knows what it's like to run a marketing shop, own a small business, balance a budget and cheer on a team, all while keeping an eye toward the horizon for the future of everything. And because content and brand marketing are our two passions, we LOVE to help organizations, nonprofits, companies and causes create campaigns and creative that break through. It truly makes our day when we can help our clients get back to doing what THEY do best.
Hiring a small, independent agency could very well help you meet your own goals and make a bigger impact with your marketing dollars—no matter how large your budget may be.