top of page



3 Tips for Brand Planning During Uncertain Times
Post-COVID, American business and industry is a mess. Layoffs are widespread, M&As make headlines daily, workplace morale is down and so...

Team Bond
May 10, 2023


How To Wander Responsibly: Ethical Travel in 2023
Today marks the start of 2023’s National Travel & Tourism Week, and we're here for it because we believe that travel can bridge...

Team Bond
May 7, 2023


Feeling Grateful on Our First Anniversary
YEAR ONE on the books. It's our first anniversary and Bond Studios has a lot to celebrate: ✔ 12 amazing clients ✔ 6 fantastic colleagues...

Team Bond
Apr 6, 2023


From the CEO's Desk: MarComm Leaders Belong in the Boardroom
I've seen so many stories lately about the headwinds faced by Marketing and Comms pros as they move toward the C Suite, and with them the...

Sarah Schaffer
Mar 21, 2023


From the CEO's Desk: The Big Game's Best Ad
Lots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...

Sarah Schaffer
Feb 13, 2023


From the CEO's Desk: 4 Writing Hacks That Make a Difference
Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...

Sarah Schaffer
Jan 31, 2023


From the CEO's Desk: Build Your Communications Team To Save Time, Money and Brand Reputation
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...

Sarah Schaffer
Jan 11, 2023


Moonstruck at 35 and The Power of Place in Marketing & Communications
Movie magic has the power to drive travel and tourism – even decades after a film premieres. Philly, for one, still cashes in on Rocky to...

Team Bond
Dec 18, 2022


What Agencies Don't Want You to Know: There Are No Absolute Truths in Marketing
Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...

Team Bond
Dec 13, 2022


A Closer Look at Viva Magenta, Pantone's 2023 Color of the Year
Not gonna lie, we weren’t too excited about Viva Magenta when Pantone announced it as the 2023 Color of the Year last week. But now that...

Team Bond
Dec 6, 2022


3 Marketing Predictions for 2023
It's that time of year: We're seeing so many marketing predictions hit LinkedIn and the industry trades this week. From all the stories...

Team Bond
Nov 17, 2022


PR and Comms - A Modern CEO's Best Partners
A new Morning Consult report shows that 69% of Americans polled believe CEOs should either communicate their position on social,...

Team Bond
Nov 7, 2022


ICYMI - The Instagram Aesthetic is Over. Here's How to Keep Up with the Platform's Vibe Shift
For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...

Sarah Schaffer
Nov 2, 2022


Seasonal Strategies - How to Tap into America's Obsession with Fall
A Morning Consult poll recently revealed a truth that many marketers already know: Fall is officially America's favorite season. More...

Team Bond
Oct 25, 2022


Wins, Losses and Mindset: Our Founder & CEO on Bringing Realness to Job Interviews
Do you love to win or hate to lose? For years, I've asked this question in job interviews and can tell you that it makes nearly every...

Sarah Schaffer
Sep 19, 2022


Why Training and Upskilling Matter – Even at Marketing Agencies
The newbies of today can quickly become your motivated, positive and highly trained experts of tomorrow. After the Great Resignation,...

Team Bond
Sep 2, 2022


Bond Studio's Founder & CEO On How to Avoid The Ambition Trap
In my career travels from burger flipper at 13 to skateboard assembler and touring rock musician at 21 to media president at 35 and CMO...

Sarah Schaffer
Aug 19, 2022
bottom of page