Sarah SchafferFeb 13, 2023From the CEO's Desk: The Big Game's Best AdLots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...
Sarah SchafferJan 31, 2023From the CEO's Desk: 4 Writing Hacks That Make a Difference Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...
Sarah SchafferJan 11, 2023From the CEO's Desk: Build Your Communications Team To Save Time, Money and Brand ReputationDuring my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...
Team BondDec 18, 2022Moonstruck at 35 and The Power of Place in Marketing & CommunicationsMovie magic has the power to drive travel and tourism – even decades after a film premieres. Philly, for one, still cashes in on Rocky to...