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From the CEO's Desk: Build Your Communications Team To Save Time, Money and Brand Reputation
During my career, I've seen more than a few execs shrink Comms and Marketing teams (and their budgets) because of economic downturns. In...

Sarah Schaffer
Jan 11, 2023


Check Yourself: 10 Common (and Cringeworthy) Grammar Mistakes to Avoid
Ever re-read an important email you just sent or a deck you just presented and wished you could have corrected that ONE stupid grammar...

Team Bond
Jan 10, 2023


2023 Style & Beauty Forecast: 5 Trends We're Watching
Bond Studio is filled with ex-journalists who covered fashion and lifestyle among other beats. So, we adore working with clients who need...

Team Bond
Jan 5, 2023


The Top 3 Rules for Writing Copy That Captivates
Marketing pros will tell you that it's hard to break through the noise these days. Even harder if you're slingin' ink as a copywriter. To...

Team Bond
Jan 2, 2023


Moonstruck at 35 and The Power of Place in Marketing & Communications
Movie magic has the power to drive travel and tourism – even decades after a film premieres. Philly, for one, still cashes in on Rocky to...

Team Bond
Dec 18, 2022


What Agencies Don't Want You to Know: There Are No Absolute Truths in Marketing
Last week, we saw a post from a big agency that admonished, "If you're not using influencers, you're doing it wrong." Full stop. Another...

Team Bond
Dec 13, 2022


3 Marketing Predictions for 2023
It's that time of year: We're seeing so many marketing predictions hit LinkedIn and the industry trades this week. From all the stories...

Team Bond
Nov 17, 2022


PR and Comms - A Modern CEO's Best Partners
A new Morning Consult report shows that 69% of Americans polled believe CEOs should either communicate their position on social,...

Team Bond
Nov 7, 2022


ICYMI - The Instagram Aesthetic is Over. Here's How to Keep Up with the Platform's Vibe Shift
For years, content of all types looked a certain (perfect) way on Instagram, and audiences responded with millions of likes and...

Sarah Schaffer
Nov 2, 2022


Seasonal Strategies - How to Tap into America's Obsession with Fall
A Morning Consult poll recently revealed a truth that many marketers already know: Fall is officially America's favorite season. More...

Team Bond
Oct 25, 2022


Boutique Agencies Can Deliver Big Impact. Our Founder & CEO on Why Small is a Superpower
Hiring a small, independent agency could very well help you meet your own goals and make a bigger impact with your marketing dollars A...

Sarah Schaffer
Oct 20, 2022


The Latest Strategy to Win the War For Talent: Destination Marketing
When more people today can do their jobs from anywhere in the world, why should they return to a workplace—a sterile office, a long...

Team Bond
Oct 10, 2022


Wins, Losses and Mindset: Our Founder & CEO on Bringing Realness to Job Interviews
Do you love to win or hate to lose? For years, I've asked this question in job interviews and can tell you that it makes nearly every...

Sarah Schaffer
Sep 19, 2022


Why Training and Upskilling Matter – Even at Marketing Agencies
The newbies of today can quickly become your motivated, positive and highly trained experts of tomorrow. After the Great Resignation,...

Team Bond
Sep 2, 2022


Gen Z's Behavior is Changing SEO: What to Know Now to Adapt Your Content Strategy
The TikTok vs. Insta smackdown may make you think that content, above all else, should serve as entertainment. FALSE. The savviest...

Team Bond
Jul 28, 2022


To Catch Up with TikTok, Facebook Dumps On Devotees
ICYMI, last week Meta made major moves. In an effort to compete with TikTok, Facebook has restyled its mobile app, which now opens to a...

Team Bond
Jul 27, 2022


Ditching Apps for IRL: Gen Z's Obsession with Analog Experiences
Why are teens and 25-year-olds clamoring for vinyl, SLR cameras, books and all things analog? The answer is in the experience. Born in a...

Team Bond
Jul 12, 2022
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