Sarah SchafferMar 21, 2023From the CEO's Desk: MarComm Leaders Belong in the Boardroom I've seen so many stories lately about the headwinds faced by Marketing and Comms pros as they move toward the C Suite, and with them the...
Team BondMar 6, 20233 Storytelling Elements for Connecting with Busy ConsumersCopywriting, brand journalism and content development are very different practices. But when done right, all three begin with audience in...
Sarah SchafferFeb 13, 2023From the CEO's Desk: The Big Game's Best AdLots of talk today about last night's ads, so here's my take: I love the rabble-rousing approach that Tubi took, but The Farmer's Dog's...
Sarah SchafferJan 31, 2023From the CEO's Desk: 4 Writing Hacks That Make a Difference Teaching the next generation of journalists at the University of Maryland's Philip Merrill College of Journalism has been my privilege...