We're only two weeks into the new year, and things already feel ... heavy. Moments of national significance are unfolding daily and, as a result, we're getting the same question from so many of our strategic comms clients: "How do we make sense of this – for us, our brand, and our community?" Across the country, business leaders and nonprofit execs are wrestling with what to say to their teams, key stakeholders, and customers right now. During such times of crisis or chaos, c

How can forward-thinking brands steer clear of drama that damages the bottom line? It starts with owning your narrative. Not sure where to start? Hire a communications strategy firm – like our team at Bond! And in the meantime, check out our top three tips for communicating with meaning, heart, and authenticity during divisive times.

Business leaders: If a national crisis unfolds, do you know what to say to your team, key stakeholders, and customers? Marketing, PR, and...