How can forward-thinking brands steer clear of drama that damages the bottom line? It starts with owning your narrative. Not sure where to start? Hire a communications strategy firm – like our team at Bond! And in the meantime, check out our top three tips for communicating with meaning, heart, and authenticity during divisive times.

Business leaders: If a national crisis unfolds, do you know what to say to your team, key stakeholders, and customers? Marketing, PR, and...